Clients > Ark Restaurants
A high end regional restaurant operator was expanding nationally. It needed to add new locations and invigorate its original chain.
How do you add life and revenue to a business that has been serving a constant set of customers with no changes to its’ product offering? How do you keep the original steak and add sizzle?
Greenway Marketing developed a loyalty program to help personify the service and care with which guests are treated – not points but increased service for Arks best customers. A website was also developed to add personality to the chefs, restaurant locations and operating staff. Customers felt well treated by restaurant management which also impressed their fellow diners. Unlike a points program, the higher level of service produced ROI without expensive giveaways or infrastructure.