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A catalog supplier to auto body repair shops was started by an entrepreneurial engineer. After the initial launch, this start up was challenged with generating incremental new clients. The company’s proven techniques were experiencing fatigue.


How do you expand on a great start? Where do you find new clients?


Greenway Marketing started with an analysis of the current customer base. Clients were segmented according to their purchase history and other relevant factors. Clear patterns emerged to create a buyer profile. We modeled and looked for similar people. Our work also informed the launch of an expanded product line.