Clients > New Leaders for New Schools

New Leaders for New Schools


New Leaders for New Schools is a non-profit organization that selects and specially trains educators to take on the challenge of being an elementary school principal in select regional urban schools.


After years of success, NLNS was challenged with meeting its recruitment goals for new principals for the upcoming training period. Greenway Marketing worked under a tight deadline to identify new lead generation strategies. We also worked with Recruitment to help identify ways to address candidate life cycle issues.


Short term e-based and hands on telemarketing solutions were necessary to help meet the impending application deadline. Our plans helped generate a 30% year over year increase in completed applications and the “most applicants ever in the history of the organization”.