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A startup in the product sourcing space ShareMax offers strategic procurement processes, deep marketplace knowledge, and leading technology to enable client companies to dramatically increase the effectiveness and efficiency of their procurement efforts. was developed for procurement professionals who recognized the need for easy and efficient access to supply markets and unlimited communication between buyers and sellers.

CHALLENGE turned to Greenway Marketing to develop it’s key asset, a database of suppliers that it could sell to purchasing customers.


Greenway Marketing started with a commercially available database, and enhanced it to add valuable information e.g. logistics information, terms of sale, products offered, delivery time, etc. We developed a triage process to contact suppliers through a variety of means depending upon their importance – mail, phone call and physical interview to obtain the robust data needed by ShareMax’s clients.