Clients > The Brooklyn Public Library
The Brooklyn Public Library
This New York institution brought Greenway Marketing in to speak about their branding campaign known as the “411 on Everything.”
The Brooklyn Public Library is an independent library system that was often confused with similar institutions such as the New York Public Library (NYPL) and Queens Public Library. The Brooklyn Public Library had a desire to stand alone and to be known as a unique provider of knowledge to the Brooklyn community.
Greenway Marketing interviewed a number of employees, reviewed existing branded materials, assessed competitor’s branding and made recommendations on how to reposition the Brand within the Brooklyn community and the greater New York area.